Everything I Know About… Dolly Alderton

In today’s episode we talk to Dolly Alderton, one of the most successful brand journalists working at the moment. From her weekly current affairs and pop culture podcast the High Low to her award-winning memoir Everything I Know About Love, she has mined her own love life – and that of her friends – to follow in the footsteps of writers such as Nora Ephron who once remarked “Everything is copy”.

Women’s confessional journalism has been both lauded and criticised. In fiction, its most famous exponents are Carrie Bradshaw of Sex and the City, and Bridget Jones, who came to first life in a spoof newspaper column. In an age of social media, where writers can find their own followers, it is proving more popular than ever.

But for those who think success in confessional journalism is simply a question of sitting down and writing about your day, Alderton believes very differently. She has carefully built up her audience via blogging, social media and podcasting.

Dolly joins City, University of London MA Magazine students to discuss her career. We caught up with her in conversation with Jason Bennetto to find out how brand journalism works.

Presented by: Dr. Glenda Cooper and Dr. Lindsey Blumell

Produced by: Atina Dimitrova

Tune in. Let us know what you think. Email us at theknowhow@city.ac.uk

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